Seth's Blog: Slow media
The challenge used to be to promote your idea enough to get on the radio or get into the newspaper. Of course, along the way your idea was truncated, edited, misconstrued, amped up and dumbed down, because scarce media space often demanded this.
Today, the challenge is, as Krista has shown, to be insightful enough and patient enough to use the (unlimited) time to create slow media that people actually want to listen to. Not all people, of course, but enough. Not media for the masses, but media for the weird, for people who care. It might not be obvious media, or easy to understand media, or easily digested media, but that's okay, because slow media is not mass media. Slow media is not for the distracted masses, it's for the focused few.