Saturday, January 5, 2013

is the crowd a feasible partner

Collaboration is a $1 billion industry and is projected to grow to $3.5 billion by 2016, according to an ABI Research study. In its wake, there’s much talk about share culture, much excitement about a rising maker culture, and much hope that design thinking and peer production are panacea to a world in crisis.  
how to harness large teams effectively

1. structure
create loose structures with a clear goal—one that gives direction but doesn’t direct—we might see others take action much quicker. Imperfections are inviting: they help overcome inhibitions, purvey a feeling of being needed and create a sense of belonging. It’s about giving creative freedom and agency to those who are self-propelled and invested.
2. understanding
To innovate means to implement ideas in smart ways that are meaningful to many, so they adopt them and change behavioral patterns. An innovation is based on an elaborate process and such endeavors don’t bubble up; they thrive with persistence and diligence and patience—and with a shot of playfulness.

3. attitude
We need controversy to get over a hump, disruption to spark something unexpected. We should try to synergize the counterintuitive and integrate the paradoxical, and that means being candid and sometimes playing the Devil's Advocate, even if that means stepping out of our comfort zone—which is rather exhilarating, because life really begins at the edge of our comfort zone

4. education
Many want to use the crowd, but nobody knows how to collaborate properly. d.schoolu.lab, and Learn Do Share are initiatives that do research around it. Their how-to guides help spreading techniques. Nonetheless, we’re still just beginning of find out how we can collaborate best. Educational R&D on collaboration is an investment that every corporation—and everybody who wants to use the crowd—needs to make before they start crowdsourcing.

unless they already have crowdsourced.. enough to have that loose structure with a clear goal..