http://www.businessinsider.com/tony-hsieh-downtown-project-2012-12
He can see the world through a completely different set of eyeballs than most people in the world.
"Money is just a way for Tony to get to his endgame," says Moore. "Money just doesn't matter to him. If he only had a million dollars left, he'd spend $999,999 to make Vegas work. He would be just as happy with a dollar in the bank and being around people he cares about and care about him."
