Wednesday, December 19, 2012

scott d anthony - more experiments running

Alex Osterwalder (@AlexOsterwalder)
12/19/12 1:18 AM
Great interview of @ScottDAnthony by @stevedenning (two ppl you MUST follow) #CorporateInno

 The other dimension is that the more people you have working on the problem, the more experiments you have running, the more likely it is that there will be something unanticipated that happens, and then we will suddenly realize: this is the way we do solve this issue! The more companies you have that are trying to tackle the problem, the more likely it is that we will be able to solve the problem.
So imagine unleashing that idea in public ed. exponentiates exponentiation.

More from Scott...
Based on what we see in the field, US corporations are not ready at all. It may be different in companies that were born more recently, where competitive advantage is increasingly transitory. For instance, a company like Amazon is changing its business model every three or four years, and innovating in new spaces. Or Apple. In companies like that, innovation is at the core of what they do and they do it really well.But for companies that have been around for a longer time, that form the underpinning of much of the US economy, this is a big shock to their system. There are lots of things changing, whether it’s the convergence of factor costs, whether it’s the emergence of new forms of technology and new kinds of networks. There are just so many things changing in business.But you go into many big firms and they are still thinking about: “What’s our five year plan?” And the five year plan in many cases is like: “Well, tomorrow is going to look pretty much like today. And the day after tomorrow is going to look pretty much like tomorrow.” You just can’t succeed with that kind of thinking any more.
What you have to say is: “Let’s get into our time machine. Let’s get out to 2020. What is the world that we want to see then? And how do we engineer our world to make that possible?” It’s a mindset that most managers in large firms don’t have. So there’s going to be a lot of pain as these forces cascade through our economy.