novelty provokes uncertainty

lucas...

36 seconds.. beethoven.. as time goes on .. we realize..

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Alexander Osterwalder

Innovators, read this! RT @ScottDAnthony: @StanfordBiz: Why great ideas get rejected: novelty provokes uncertaintyhttp://t.co/W2D1Wqfh

Why Great Ideas Get Rejected

stnfd.biz

Everybody says they want more creativity, but do they really? An inherent bias against uncertainty may be at the core of our fear of new ideas.

For a work to be truly creative, it has to depart from the status quo at some point. That departure makes many people uncomfortable.