Sunday, September 2, 2012

novelty provokes uncertainty


36 seconds.. beethoven.. as time goes on .. we realize..


Innovators, read this! RT @ScottDAnthony: @StanfordBiz: Why great ideas get rejected: novelty provokes uncertainty
Everybody says they want more creativity, but do they really? An inherent bias against uncertainty may be at the core of our fear of new ideas.

For a work to be truly creative, it has to depart from the status quo at some point. That departure makes many people uncomfortable.