simon sinek

people don't buy what you do they buy why you do it


thanks to @gcouros 's talk below

the goal is not to do business with the people that want what you have, but with the people that believe what you believe.

when you ask why - and answer - it doesn't feel right.... it's because the part of the brain that controls decisions is also the part of the brain that doesn't control language.
so if you don't know why you do what you do - no one else will know..


circle    why) how) what)
if you hire people for money - that's what they'll work for

diffusion innovation

King gave the i have a dream speech, not the i have a plan speech.

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