In this deceptively casual talk (2007), Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can't.
collaborative creativity
ie: where did the mountain bike come from?
- 1st years - just known as clunkers.
- 30 years later..
- entirely created by consumers
- internet causes the ability for those with the need to create
how do we organize ourselves
without the need of organizations
current idea of creativity..
special people coming up with ideas and going to the consumer for them to say cool or not
however... this seems to be increasingly wrong
what is coming back from the consumers?
because they are often ahead of the creators
pay offs to innovation are greatest where uncertainty is highest
when sms was developed - no idea what it would be used for until it got into the hand of the consumer
most creativity is cummulative and collaborative like wikipedia
if you want to find the big new ideas.. difficult to find w/in large organizations
big coorps applaud past successes
it's got to start with the pro-ams
they do it for the love of it -
but want to do it to very high standards
they work at their leisure
more able because tech has gotten more affordable
at work - people don't feel very expressed.. not something that really matters
users as producers
2 camps
1) old corporate model, closed
2) wikipedia, linux, open sourced
big struggle between the 2
a complete corruption of patent and accreditation
ie: no one will give you money to come up with something better than microsoft.. so open source is the only way
can we really survive on volunteers
we'll be seeing some mixes of closed and open thinking
ie: how to service millions with just 500? because they don't service them - they just provide a platform..
{this is how school should be}
if you're a games co with a million players.. you only need 1% to be co-developers...
so what if we only need 1% of ed to be co-developers..
turn users into producers
consumers into designers..
on his 2010 talk
