dan ariely

temptation and self-control

can you take on short term consequences of loss for a long term gain

waiting for choc, doing exercise, etc... we'll do it
because in the future we'll wonderful people
problem is we don't live in the future


his trick for self-control
he loves movies but has no time to watch, so his deal was after injection, he would watch movies

we exagerate the now and ignore the future
he did reward substitution, he acted as if he cared about the liver

we face problems with self-control all the time
can we use reward substitution, maybe

all the elements that create human apathy - rolled into one
perhaps it isn't reward substitution

1) reward substitution
2) self-control contracts - creative ideas, alarm clock connected to your least fav charity, etc
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