Organizations are taking notice. Harvard, Rotman, McKinsey, P&G, Dell, Samsung and Harley-Davidson have all jumped on the design train.... “The field of design is evolving at an amazing clip, moving into new and exciting spaces. And with that, the business model of design is changing as well,” he says.
Since last year’s event, he’s transitioned himself from Managing Editor of Design and Innovation at BusinessWeek to Professor of Innovation and Design at The New School at the Parsons School For Design. ... “There is a big gap between design practitioners (at least at the top consultancies) and design educators that must be filled,” explains Nussbaum.
To get students to understand these forces at play, Nussbaum invited some of the top minds in innovation and design to speak – people like Roger Martin, Yves Behar, Grant McCracken and John Thackera, to name a few. And in true cross-disciplinary fashion, the makeup of the class comprises students from all over The New School, including product, graphic, communication and technology designers as well as design management students.
“I’m blown away by the talent here at The New School. One group of my students showed me research into Gen Y communication that is worth at least $1 million to a packaged goods company. Another team came up with a sophisticated business plan involving a beautifully designed, corn-based water bottle that can be used for compost. These design briefs were so good, I just rocked in my seat.”
Nussbaum continues to find inspiration in the oddest of places, in search of people who demonstrate the power of design at its best. “Today, authenticity and credibility are what we value most,” he says. “It’s why I’m here, at BIF-5, returning to co-host this unique experience. Where else can you interact with some of the most talented innovators in the world?”
Bruce is part of the Research Advisory Council for BIF, along with Clay Christensen, Roger Martin, Clay Shirky, ....
Bruce is part of the Research Advisory Council for BIF, along with Clay Christensen, Roger Martin, Clay Shirky, ....
Sept 15 & 16
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