But this tendency to flock may be keeping us from finding the information we need,” and the tools we’ve built for the Internet only enhance our flocking bias.
“Creativity is an import-export business,” he said, the result of a cross-pollination of ideas and cultures that compels people to reflect on their assumptions. Those who are open to diversity and cognitive border-crossings, explained Zuckerman, “are at high risk of having good ideas.”
Zuckerman believes that change is possible. “If we don’t like how the Internet works now, we can fix it.” He recommended, for example, his own Berkman project called Global Voices, which shares online content from around the world. “It’s incumbent on us not to be satisfied with our tools,” and to build new ones that correct for our blind spots, he said.
Citing an example from “Rewire,” Weinberger pointed to the urban planner Jane Jacobs, who championed a style of city design “to engineer encounters and engagement” in ways that promote diverse communities. “I certainly favor structuring serendipity,” said Weinberger.