Four principles we hold to in design thinking:
1) Human-centered. We believe that we achieve innovative solutions by getting out and talking to experts and users both to immerse ourselves in the problem and to test our ideas.
2) Bias towards action. We act and try rather than sit around and debate.
3) Prototype-driven culture. We fail early to succeed sooner. We value a rough and rapid mentality to refine our solutions.
4) Mindfulness of process. We know where we are in the process and the direction our project needs to go next to get better.