embarrassment via cain

p. 143-4:

blush signified concern for others
dacher keltner (psychologist at uni of california at berkeley) - born to be good
embarrassment is a moral emotion. it shows humility, modesty, and a desire to avoid aggression and make peace. it's not about isolating the person who feels ashamed, .. but about bringing people together.
he says great question.. what was your last embarrassing experience. then watch very carefully for lip-presses, lushing, and averted eyes. the elements of the embarrassment are fleeting statements the individual makes about his or her respect for the judgment of others.

embarrassment reveals how much the individual cares about the rules that bind us to one another