Some people spend their best energy on the new project, squeezing in the day job when they must. Others (the ones who rarely ship) insist on every element of the day job being finished before they practice their music, write their book or otherwise make a ruckus.
If you're serious about building a new sort of asset, or experiencing the cutting edge of new technology, or rebuilding the way you grow, the first way to demonstrate that seriousness is to put your heavy hitters in charge of it, while refusing to pay much attention at all to the people or the metrics of the old thing.
your focus...
what matters most...
as the day...
new-york-times-gets-into-original-ebook-business-with-byliner/
What make Byliner stories compelling for readers comes down to three things: Price, length, and subject, Bryant said. The length of a Byliner story is perfect for journalists, Bryant said, because it lets you expand beyond the constraints of typical newspaper or magazine writing. “It’s a matter of finding the right type of narrative that will flourish in that kind of space between magazines and books,” he said.
Being timely and topical are two of the biggest selling points for any newspaper.
