entitled The Innovation Secrets of Steve Jobs. Here are the seven:
| 1. | Do what you love | |
| 2. | Put a dent in the universe - have a big vision | |
| 3. | Kick-start your brain - use creativity and have lots of different experiences | |
| 4. | Sell dreams not products - understand what people want to accomplish | |
| 5. | Say no to 1000 things | |
| 6. | Create insanely great experiences | |
| 7. | Master the message |
