bj fogg - synchronicity

stanfords-school-of-persuasion-bj-fogg-on-how-to-win-users-and-influence-behavior/

 motivation, ability and a trigger—all present at the same moment. 

via

John Hagel

The "Fogg Behavior Model" developed by well-known "behavior geek" BJ Fogg

Stanford's School Of Persuasion: BJ Fogg On How To Win Users And Influence Behavior - Forbes

www.forbes.com

I have no question that Fogg's methodology works, but the question is what are we doing with this persuasive power? Clearly we can achieve more substantial goals than increasing social media traffic, but developers—and investors—need sufficient motivation to change their behaviors.