dan simons

visual cognition
via @jimfolk


wow - they looked at it for up to a second.. looking isn't the same as seeing.  daniel memmert
have to focus attention on something in order to become aware of it

are there noticers and missers among us? they're thinking no..

we need to be able to filter out distractions.. so it's good.. but ..
on occasion, we might miss something that we might want to notice..

what we see, and what we think we see..