interview with Godin on We Are All Weird - thanks D
JW: Another angle on the that too, before we hook back into more pure marketing stuff is education and I noticed some of the stuff that you were talking about was brought to my attention in Sir Ken Robinson’s TED talk; the hugely popular one there, if you could talk a little bit about those changes and education and how to get away from mass there.SG: Ok well, whenever I talk about this people look at me like I’m making it up and I’m not. So here’s the story: factories were a revolution in the 1880s because almost everyone lived on a farm, worked outside, made their own hours and had freedom. And factories said: we want you to leave home, move into a crowded apartment and work 12 hours a day in a dark, dangerous facility. And this was massive. Clay Shirkey’s reported that basically in Manchester England, 20 years everyone was drunk. Because it was the only way they could get through the day. They didn’t have coffee carts they had vodka alcohol carts, gin carts going up and down the street. And so several things happened there, one we sent a lot of kids to work because kids were cheaper and more obedient and it took the K1u K1ux K1an to fight this and get kids into public school because selfishly they said “You’re taking jobs away adults”. So that was their contribution but in order to get the industrialists to go along with this we invented basically public school, compulsory education. And it was organized to train kids to sit in straight rows, be treated as a batch, follow orders, do what they were told and conform.
That’s why we invented it, to give people just enough training so they could then leave and go to work for the factory to make the town rich. And we still have that built in to the very nature of school. Well then school gained its own constituents and its own unions and its own money and everything else. And so people look at this school industrial complex and they say “well what would we do if this was a widget factory,” And the answer is we test and measure and improve. And so this whole notion of school needing to be better at turning out testable units is now ingrained into the whole system which could be fine if testable units were what we needed to create value. And in fact it’s not, it’s the opposite, that if we look at the companies that are growing if we look at the individuals who are making a profit none of them, not one, are cheap compliant cogs. We don’t reward that anymore, right? That’s a race to the bottom.
If we needed a job done like that we’re going to get it done by someone far away who works for way less in for worse conditions than the people listening to this are willing to do. And so one way I said in Lynchpin is: if I can write down exactly what you do all day I can find someone cheaper than you to do it. And so using school to churn out competent rules followers is foolish because we don’t have a competence shortage. So what Sir Ken argues is: if what we value is the ability to solve interesting problems and be creative then why on earth aren’t we teaching that? And please don’t tell me it’s not teachable because of course it’s teachable. The reason we’re not doing it is it’s hard to industrialize. It’s really hard to write down a lesson plan and really hard to demand that someone with one year teacher’s college walk into a bunch of kids who probably didn’t get the attention they deserve from their parents and get that group of kids to not only conform enough to be together but also to believe in themselves enough to be creative problem solvers. But that’s the only place value’s going to come from going forward.
