sir ken robinson

at Cannes Lions june 17-25, 2011


to be creative - you have to do something
1) feel confident that you can do it (lots of people feel they aren't creative)
reason they don't think they are creative - accumulative ideas and they haven't tried things
it's never too late
[youth = you to whatever degree you choose]

the role of a great leader is not to have creative ideas, it's to create space an opportunity for everyone to have creative ideas
the way a place sees itself has an affect

be authentic, trust yourself