IDEO founder
Creative Confidence, Innovation, and the Power of a Child’s Mind
According to renowned entrepreneur, designer and visionary David Kelley, it really is true that everything you need to know you learned in kindergarten—because that's when you had innate confidence in your own creative power. The problem? Figuring out how to get it back as an adult, tap into the power of that creative spirit, and harness it so you can innovate your way to personal and professional success.creative confidence is just getting back to the natural creativity we had in kindergarten.
students don't know what they don't know, experts can't see the forest for the trees, the don't know to be afraid
a fish doesn't know he's wet
but a student has a child's mind
methodology
1) experimental - looking for non-obvious latent needs that people have
2) synthesize and develop a point of view - develop a child's view
3) prototype - act it out, instead of talking about it, build it and show it (the central persona) they tell you what's wrong with it, you fix it, they tell you again, fix it, then you ship it
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